You've tried cold email before. This time, it actually works.
We start real conversations with your ideal customers — AI-driven outreach that performs up to 10× better than traditional cold email. You pay only when a qualified prospect replies. No retainers, no tools to manage.
$0 retainer · Month-to-month · Campaign live in ~2 weeks, then your leads start flowing.
Re: a quick question about Nexura Health's fleet routing
Hey Allison — saw the announcement on the new Dallas fulfillment center. Most ops leads we work with at that growth stage hit the same dispatch bottleneck around month three…
"This actually caught our attention — can you send pricing and a time this week to chat?"
— Allison, replied 12 min ago
From your ideal customer to a qualified conversation — handled for you.
We define your ideal customer
We document your ICP together and source every contact through professional data tools. You never build lists or buy data.
Our AI researches & writes
Every prospect gets a completely custom email, researched from their website, news, and activity. Not templates — real outreach that earns replies.
We work every reply
When a prospect replies, our team engages, qualifies, and works to book the call. You take the sale from there.
No lock-in. No paying for silence — if a prospect doesn't reply, you don't pay.
One simple thing: a qualified reply.
A real human reply from someone who matches your target customer and shows interest — a question, a request for pricing, "let's talk," a referral. That's the unit. Not emails sent, not a retainer, and not a booked appointment. No reply, no charge.
We handle — the part that eats your time
- Defining your ICP & sourcing contacts
- Researching & writing every email
- Dedicated sending infrastructure
- Managing replies & working to book calls
You handle — what you're already good at
- Taking the sales conversation
- Calls, follow-up, proposals, closing
- Showing up fast — speed turns a hot reply into a client
Here's how it works — and where you come in.
Do the numbers work for your business?
Slide the bars to see your estimated monthly added revenue and net profit when deploying a Panini Works AI SDR campaign.
Roughly — what a new client is worth to you over the year you work together.
Picture it — new clients you'd close from the qualified conversations we deliver.
Typical investment: ~$2,000/mo (a ~20 qualified-reply month).
Reply Management & Appointment Setting — included.
You're paying for qualified replies — so when one lands, we don't drop it on your desk. Our team engages every reply, answers questions, qualifies interest, and works to book the call onto your calendar.
Real-time reply detection
The moment a prospect replies, it's in your dashboard — no missed opportunities.
We work the conversation
We respond fast, keep interested prospects warm, and work to book the call.
You take the sale
You step into a warmed-up conversation and do what you do best — run the call, follow up, close.
You get a live dashboard to see and track everything.
Every client gets their own real-time dashboard — watch leads land, read every conversation, build a knowledge base on every prospect, and see exactly what you're paying for. No spreadsheets, no logging into someone else's tool.
Full conversation history
Every email sent, every reply received — searchable, organized by prospect, ready to hand off.
Contact knowledge base
AI-built dossiers on every prospect we contact. Background, news, role, signals — all in one place.
Lead classifier
Flag any lead hot or not-a-fit; your classifications feed billing, so you're never charged for a lead outside your ICP.
Not another tool. Not another agency. Something better.
Only pay for qualified leads. Never for effort.
Clear buying intent — asked for pricing, requested a call, wants to talk now. The leads that close fastest.
Real interest — questions, future intent, or a referral. The leads that need your follow-up to convert.
$250 setup — waived, limited time. Covers dedicated mailboxes, sending domains, and infrastructure built for your campaigns.
Never billed: spam, bots, hostile replies, "not interested," and out-of-ICP prospects.
Real campaigns. Real numbers. Not cherry-picked.
AeroLine Ground
Luxury ground transport~5 weeks · Premium black-car operator scaling corporate accounts across SoCal.
Vanguard Freight Systems
Freight & 3PL~7 weeks · Mid-market freight brokerage targeting shippers $5M–$50M.
"I built Panini Works because my own outbound processes needed it. The moment we got busy delivering services, our pipeline dried up. So I built the outbound engine I wish I'd had: it researches every prospect, writes every custom email, and handles replies toward a scheduled calendar slot. We do the prospecting; you close."
— Marcus Sterling, Founder · Panini Works
Frequently asked questions.
Your competitors are filling their pipeline right now.
We work with a limited number of clients so every campaign gets the attention it deserves. Tell us about your business and we'll tell you if we're a fit.